Customizable "BELVEDER" Neoclassical Wool Rug by Alexander's Collection

The Sovereignty of Ornament — The BELVEDER Composition
This luxury contemporary tufted wool rug, entitled "BELVEDER," is a profound expression of neoclassical architectural grace within the Empress Collection. Designed by the visionary couturier Alex Sander, the rug features a stately dialogue between sophisticated beige tones and the depth of royal blue. Every scroll and ornamental motif was meticulously drawn by hand, a unique brand know-how that "breathes life" into the graphics to achieve a level of hyper-realism that elevates this piece to the category of Haute Couture art.

Crafted from the finest semi-worsted New Zealand wool, the "BELVEDER" rug represents a revolutionary breakthrough in high-end floor coverings. The high-density tufting and 6 mm pile are finished with specialized surface polishing, creating a luxurious velvet-like texture that interacts exquisitely with light. Reflecting 25 years of Alexander’s Collection’s legacy, this masterpiece is designed for the world’s most prestigious interiors, where traditional neoclassical aesthetics meet the innovative quality standards of a global style icon.

Customizable "BELVEDER" Neoclassical Wool Rug by Alexander's Collection

Collection: Empress Collection (Limited Edition)

Design Name: BELVEDER (Customizable)

Artist: Alex Sander (Couturier)

Original Size: 300 x 300 cm | Approx. 9'10" x 9'10" ft

Style: Neoclassical / Ornamental

Color Palette: Beige and Royal Blue

Composition: 100% Fine Semi-Worsted New Zealand Wool

Pile Height: 6 mm (Alexander’s Collection Luxury Standard)

Finish: Velvet Surface Polishing & High-Density Tufting

Status: In Stock – Available for Immediate Acquisition

Logistics: Free Worldwide Door-to-Door Delivery
The Ultimate Expression of Individuality
At Alexander’s Collection, we believe that a rug should be as unique as the architecture it inhabits. Our Bespoke service offers an uncompromising path to personalization, allowing the Empress Collection motifs to be adapted to the individuality of your interior.

Tailored Dimensions: Beyond our standard sizes, we offer precision scaling for any residential or commercial footprint, ensuring a perfect architectural fit.

Material Excellence: While New Zealand Wool is our standard of excellence, we provide the exclusive option to execute your commission in fine New Zealand merino wool, pure silk, or a shimmering wool-and-silk blend. Silk elements can be strategically integrated to provide a shining effect to certain ornamental details.

Sampling Service: We provide a dedicated sampling service (approx. 4 weeks). A 50x50 cm prototype of any design fragment can be commissioned to verify colors and textures, with the cost fully credited toward your final order.

The ARS Color Palette: Complete recalibration of the "BELVEDER" palette is available to match your specific interior colors.

Artist Collaboration: Every custom commission is overseen by our atelier to ensure that the artistic integrity of Alex Sander’s original vision remains uncompromised.
Atelier consultations available upon request.
A Legacy of Textile Art
For over 25 years, Alexander’s Collection has stood at the pinnacle of the luxury rug industry. Our history is defined by a revolutionary breakthrough: elevating the area rug from a functional floor covering to the status of Haute Couture art. This transformation has earned our founder and chief designer the deserved title of Couturier, placing our brand as a global style icon. Previously, a utilitarian carpet has never reached such heights.

The Vision of Alex Sander
Every piece in our gallery is born from the creative mind of Alex Sander, the brand’s principal artist. His work is a sophisticated dialogue between Western aesthetic sensibilities and time-honored artisanal traditions. What makes our rugs special is the design itself, breaking the stereotype concept of a rug through unique know-how in development. To achieve this level of performance, all designs are drawn only by hand, so that the artist can breathe life into the graphics and create a highly realistic drawing.

Signature Craftsmanship: Hand-drawn designs that ensure a level of realism and emotional depth that standard production cannot replicate.

Original Artistry: Every design is the intellectual property of Alexander’s Collection, reflecting a geography of consumers from European minimalism to Oriental luxury.

Heritage Quality: We don’t just create décor; we curate a legacy. Our rugs use the best raw materials available—fine New Zealand merino wool and fine silk with special protective impregnation.

The Standard of Excellence: With a pile height of 6 mm and specialized surface polishing, our products achieve a special luxury look and feel of velvet fabric that places the brand apart from the carpet industry.
A legacy of Alexander’s Collection.
Global Acquisition & Door-to-Door Delivery
We provide a seamless acquisition process for our international clientele, ensuring that the journey of your rug from our gallery to your interior is handled with the utmost precision. All pieces held within our premium inventory are prepared for immediate international dispatch.

Complimentary Delivery: We offer free worldwide door-to-door delivery, managing every aspect of the international transit process to provide a worry-free experience for our clients.

Expert Handling: Each rug undergoes specialized packaging in climate-controlled conditions to preserve the integrity of the fine New Zealand wool and the delicate velvet surface finish.

Comprehensive Insurance: For your peace of mind, we provide full-value insurance coverage for all international shipments, protecting your investment from dispatch to arrival.

Global Reach: Our dedicated logistics team coordinates with premier global carriers to ensure timely and secure doorstep delivery worldwide, regardless of the destination — from European capitals to the Persian Gulf and Southeast Asia.
International logistics managed by our dedicated team.

Customizable "BELVEDER" Neoclassical Wool Rug by Alexander's Collection

Contact Gallery