Customizable "Coronation" Royal Burgundy Rug by Alexander's Collection

The Resonance of Sovereignty — The Coronation Monochrome Masterpiece
This luxury contemporary tufted wool rug, entitled "Coronation," is a sophisticated study in textural depth and imperial color. Designed by the visionary couturier Alex Sander, this monochrome masterpiece in a deep burgundy wine hue represents a revolutionary breakthrough in neoclassical textile design. The design’s architectural power is revealed through an intricate 3D relief, where the signature neoclassical ornaments are meticulously handcrafted using a masterful combination of loop and cut pile.

To elevate the sensory experience, Alex Sander has integrated tonal Lurex into the loop pile elements, perfectly matched to the burgundy wool. This creates a rhythmic, pulsating shimmer that interacts exquisitely with ambient light, evoking the silent grandeur of a royal ceremony. Crafted for the most discerning interiors and presented in a grand 300 x 380 cm format, the "Coronation" rug balances the 25-year heritage of Alexander’s Collection with a forward-looking aesthetic, transforming a utilitarian surface into a multi-dimensional landscape of fine textile art.

Customizable "Coronation" Royal Burgundy Rug by Alexander's Collection

Collection: Jewels Collection (Limited Edition)

Design Name: Coronation (Коронационный)

Artist: Alex Sander (Couturier)

Dimensions: 300 x 380 cm | Approx. 9'10" x 12'6" ft

Style: Neoclassical / Royal Monochrome

Color: Burgundy / Deep Wine

Craftsmanship: Master-Level Hand-Tufted

Technique: Relief Volume (Loop and Cut Pile Contrast)

Composition: 100% Fine Semi-Worsted New Zealand Wool with Tonal Lurex

Pile Height: 6 mm (Alexander’s Collection Luxury Standard)

Finish: Velvet Surface Polishing & High-Density Tufting

Status: In Stock – Available for Immediate Acquisition

Logistics: Free Worldwide Door-to-Door Delivery
The Ultimate Expression of Individuality
At Alexander’s Collection, we believe that a rug should be as unique as the architecture it inhabits. Our Bespoke service offers an uncompromising path to personalization, allowing the Jewels Collection motifs to be adapted to the individuality of your interior.

Tailored Dimensions: Beyond our standard sizes, we offer precision scaling for any residential or commercial footprint, ensuring a perfect architectural fit.

Material Excellence: While New Zealand Wool is our standard of excellence, we provide the exclusive option to execute your commission in fine New Zealand merino wool, pure silk, or a shimmering wool-and-silk blend. Silk can be used to give a shining effect to certain architectural elements.

Sampling Service: We provide a dedicated sampling service (approx. 4 weeks). A 50x50 cm prototype of any design fragment can be commissioned to verify colors and textures, with the cost fully credited toward your final order.

The ARS Color Palette: Complete recalibration of the "Coronation" palette is available to match your specific interior colors.

Artist Collaboration: Every custom commission is overseen by our atelier to ensure that the artistic integrity of Alex Sander’s original vision remains uncompromised.
A Legacy of Textile Art
For over 25 years, Alexander’s Collection has stood at the pinnacle of the luxury rug industry. Our history is defined by a revolutionary breakthrough: elevating the area rug from a functional floor covering to the status of Haute Couture art. This transformation has earned our founder and chief designer the deserved title of Couturier, placing our brand as a global style icon. Previously, a utilitarian carpet has never reached such heights.

The Vision of Alex Sander
Every piece in our gallery is born from the creative mind of Alex Sander, the brand’s principal artist. His work is a sophisticated dialogue between Western aesthetic sensibilities and time-honored artisanal traditions. What makes our rugs special is the design itself, breaking the stereotype concept of a rug through unique know-how in development. To achieve this level of performance, all designs are drawn only by hand, so that the artist can breathe life into the graphics and create a highly realistic drawing.

Signature Craftsmanship: Hand-drawn designs that ensure a level of realism and emotional depth.

Original Artistry: Every design is the intellectual property of Alexander’s Collection.

Heritage Quality: We don’t just create décor; we curate a legacy. Our rugs use the best raw materials available today.

The Standard of Excellence: With a pile height of 6 mm and specialized surface polishing, our products achieve a special luxury look and feel of velvet fabric.
Global Acquisition & Door-to-Door Delivery
We provide a seamless acquisition process for our international clientele, ensuring that the journey of your rug from our gallery to your interior is handled with the utmost precision.

Complimentary Delivery: We offer free worldwide door-to-door delivery, managing every aspect of the international transit process.

Expert Handling: Each rug undergoes specialized packaging in climate-controlled conditions to preserve the integrity of the materials and the delicate velvet surface finish.

Comprehensive Insurance: For your peace of mind, we provide full-value insurance coverage for all international shipments.

Global Reach: Secure doorstep delivery worldwide, managed by our dedicated logistics team.

Customizable "Coronation" Royal Burgundy Rug by Alexander's Collection

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