The Renaissance of Floral Art — The FLORENCE Neoclassical Composition
This luxury contemporary tufted wool rug, entitled "FLORENCE," is a sophisticated tribute to the timeless elegance of Italian neoclassical gardens. Designed by the visionary couturier Alex Sander, the composition features four exquisitely detailed vases overflowing with floral arrangements, positioned strategically in each corner. These botanical masterpieces are seamlessly woven into a complex ornamental framework, where every petal and scroll was meticulously drawn by hand to achieve a level of hyper-realism that "breathes life" into the textile.

Crafted from the finest New Zealand wool, the "FLORENCE" rug represents a revolutionary breakthrough in luxury floor coverings. The high-density tufting and 6 mm pile are finished with signature surface polishing, creating a luxurious velvet-like texture that interacts exquisitely with light. Reflecting 25 years of Alexander’s Collection’s legacy as a global style icon, this rug is designed for the world’s most prestigious interiors, bringing the superior craftsmanship of a "Haute Couture" art piece into the heart of the home.

"FLORENCE" Neoclassical Flower Design Rug by Alexander's Collection

Collection: Jewels Collection (Limited Edition)

Design Name: FLORENCE (Флоренция)

Artist: Alex Sander (Couturier)

Original Size: 300 x 380 cm | Approx. 9'10" x 12'6" ft

Style: Neoclassical / Flower Design

Features: 4 Ornamental Vases with Floral Compositions in Corners

Craftsmanship: Master-Level Hand-Tufted

Composition: 100% Fine Semi-Worsted New Zealand Wool

Pile Height: 6 mm (Alexander’s Collection Luxury Standard)

Finish: Velvet Surface Polishing & High-Density Tufting

Status: In Stock – Available for Immediate Acquisition

Logistics: Free Worldwide Door-to-Door Delivery
The Ultimate Expression of Individuality
At Alexander’s Collection, we believe that a rug should be as unique as the architecture it inhabits. Our Bespoke service offers an uncompromising path to personalization, allowing the Jewels Collection motifs to be adapted to the individuality of your interior.

Tailored Dimensions: Beyond our standard sizes, we offer precision scaling for any residential or commercial footprint, ensuring a perfect architectural fit.

Material Excellence: While New Zealand Wool is our standard of excellence, we provide the exclusive option to execute your commission in fine New Zealand merino wool, pure silk, or a shimmering wool-and-silk blend. Silk can be used to give a radiant effect to the flower petals and decorative vases.

Sampling Service: We provide a dedicated sampling service (approx. 4–5 weeks). A 50x50 cm prototype of any design fragment can be commissioned to verify colors and textures. The cost of the sample is fully deductible from the final rug price upon order placement (excluding courier shipping fees).

The ARS Color Palette: Complete recalibration of the "FLORENCE" palette is available to match your specific interior colors.

Artist Collaboration: Every custom commission is overseen by our atelier to ensure that the artistic integrity of Alex Sander’s original vision remains uncompromised.
A Legacy of Textile Art
For over 25 years, Alexander’s Collection has stood at the pinnacle of the luxury rug industry. Our history is defined by a revolutionary breakthrough: elevating the area rug from a functional floor covering to the status of Haute Couture art. This transformation has earned our founder and chief designer the deserved title of Couturier, placing our brand as a global style icon. Previously, a utilitarian carpet has never reached such heights.

The Vision of Alex Sander
Every piece in our gallery is born from the creative mind of Alex Sander, the brand’s principal artist. His work is a sophisticated dialogue between Western aesthetic sensibilities and time-honored artisanal traditions. What makes our rugs special is the design itself, breaking the stereotype concept of a rug through unique know-how in development. To achieve this level of performance, all designs are drawn only by hand, so that the artist can breathe life into the graphics and create a highly realistic drawing.

Signature Craftsmanship: Hand-drawn designs that ensure a level of realism and emotional depth that standard production cannot replicate.

Original Artistry: Every design is the intellectual property of Alexander’s Collection.

Heritage Quality: We curate a legacy using the best raw materials available today—fine New Zealand merino wool and fine silk with special protective impregnation.

The Standard of Excellence: Our products achieve a special luxury look and feel of velvet fabric that places the brand apart from the industry.
A legacy of Alexander’s Collection.
Global Acquisition & Door-to-Door Delivery
We provide a seamless acquisition process for our international clientele, ensuring that the journey of your rug from our gallery to your interior is handled with the utmost precision.

Complimentary Delivery: We offer free worldwide door-to-door delivery, managing every aspect of the international transit process to provide a worry-free experience for our clients.

Expert Handling: Each rug undergoes specialized packaging in climate-controlled conditions to preserve the integrity of the materials and the delicate velvet surface finish.

Comprehensive Insurance: For your peace of mind, we provide full-value insurance coverage for all international shipments, protecting your investment from dispatch to arrival.

Global Reach: Secure doorstep delivery worldwide, managed by our dedicated logistics team.

"FLORENCE" Neoclassical Flower Design Rug by Alexander's Collection

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